“We strive to create timeless pieces that will last. We want them to feel current today and, in the years to come. This is why the quality has to be second to none. The choice of handmade production technique, strength of the fibers, eco-friendly materials. And this is where we’re really thriving.”

- Chim Scavenius Sonne-Schmidt, massimo’s owner

Established in Copenhagen, Denmark - for more than 20 years massimo has focused on creating handmade contemporary rugs for both private homes and public spaces. massimo believes that any interior can be elevated with uplifting colours and pleasant textures - and they do it one rug at a time. Today, the collection includes more than 350 rug variations, of which 98% is available in stock and ready to ship from their 1,600 sqm showroom in Birkerød. And the possibilities don’t end there, since massimo is offering customised service for both, private and contract projects.

When choosing the materials, massimo’s focus has always been on well-being, positive impact on the environment, and superior quality. That decision to only work with natural and recycled materials is rooted in the Scandinavian way of living rather than the latest trends. Each material, from bamboo to hemp, lends its own characteristics to the rug, making them distinctive and suitable for different areas.

Massimo’s rug production is based in India, where skills of weavers are passed down from one generation to another, handcrafting textiles renowned worldwide for their quality and intricate artistry. Every process involved in making a massimo rug is manual, which means each rug is one-of-a-kind, not just another piece from an assembly line. It’s this art that transforms strands of yarn tied by hand into pieces of art.

Over the years massimo has developed strong and trusted relationships with their manufacturers, some of which have been with them from day-one. Together they ensure strict quality control throughout the rug-making process. Starting from sourcing the raw materials to spinning, dyeing, and weaving the rugs to washing and finishing them. This guarantees that massimo rugs are long-lasting and not harming the environment. That full control over the process also allows for experimentation with design, materials and techniques regardless of the size of the project. No idea is too small or too big - and that’s the foundation of their many partnerships and collaborations.

Established in Copenhagen, Denmark - for more than 20 years massimo has focused on creating handmade contemporary rugs for both private homes and public spaces. massimo believes that any interior can be elevated with uplifting colours and pleasant textures - and they do it one rug at a time. Today, the collection includes more than 350 rug variations, of which 98% is available in stock and ready to ship from their 1,600 sqm showroom in Birkerød. And the possibilities don’t end there, since massimo is offering customised service for both, private and contract projects.

When choosing the materials, massimo’s focus has always been on well-being, positive impact on the environment, and superior quality. That decision to only work with natural and recycled materials is rooted in the Scandinavian way of living rather than the latest trends. Each material, from bamboo to hemp, lends its own characteristics to the rug, making them distinctive and suitable for different areas.

Massimo’s rug production is based in India, where skills of weavers are passed down from one generation to another, handcrafting textiles renowned worldwide for their quality and intricate artistry. Every process involved in making a massimo rug is manual, which means each rug is one-of-a-kind, not just another piece from an assembly line. It’s this art that transforms strands of yarn tied by hand into pieces of art.

Over the years massimo has developed strong and trusted relationships with their manufacturers, some of which have been with them from day-one. Together they ensure strict quality control throughout the rug-making process. Starting from sourcing the raw materials to spinning, dyeing, and weaving the rugs to washing and finishing them. This guarantees that massimo rugs are long-lasting and not harming the environment. That full control over the process also allows for experimentation with design, materials and techniques regardless of the size of the project. No idea is too small or too big - and that’s the foundation of their many partnerships and collaborations.