11Howard Hotel by Aby Rosen, opened in New York in 2016 with interiors and bespoke furniture and accessories by Danish design studio Space Copenhagen.

Signe Bindslev Henriksen and Peter Bundgaard Rützou, together with Creative Director Anda Andrei designed 11 Howard more like a home than a hotel. Lobbies and 221 rooms are filled with beautiful materials and meticulously selected objects, including custom rugs by massimo.

“We love things that age well. It’s part of our responsibility that a project lives on in a beautiful manner long after we’ve left.” – says Signe Bindslev Henriksen in the article for Architonic

Featured in the project are massimo Bamboo and Earth Bamboo rugs in shades of grey.