“The inspiration behind our collection draws deeply from our design philosophy of “Soft Minimal”; and an abstract representation of the textures, colors, and tones found in the natural world. We believe that there is a profound sense of home and belonging when we incorporate natural characteristics into our living spaces.”
— Alice Phillips, Norm Architects
Design by Norm Architects
Core Collection
EARTH Collection has been part of massimo’s journey from the very beginning — one of our very first collections, rooted in a love for natural wool and timeless, minimal Scandinavian aesthetics. Today, we are taking a step further introducing a new expression of the original collection: EARTH Handtuft.
Our designers
Meet the Family
Natural, handmade, sustainable.
Each rug, whether from our extensive in-stock collection or a custom creation, transforms interiors with vibrant colours and pleasant textures, embodying our dedication to design, quality, and sustainability.
Explore Sustainability
Desert Sand Charm
In our Earth Bamboo collection, soft bamboo fibres are delicately interwoven with exquisite New Zealand wool, creating a harmonious blend. This combination ensures exceptional sturdiness, protecting against wear and tear.
Enter the Salon at 3daysofdesign
Curated by designer Signe Hytte at The Conary in Copenhagen, this exhibition during the last 3daysofdesign edition blends art, design, and poetry, showcasing distinguished craftsmanship from around the world.
Inside Viktoria Ortner's Home
Step into the stunning home of Viktoria Ortner, where the Earth Natural rug in Ivory from Massimo Copenhagen takes center stage.